Monday, March 31, 2008

The audience's role...

When you think of Angelina Jolie, probably the first thing to come to mind is the scandal with Brad Pitt and Jennifer Aniston. The breakup of a marriage and the exposed relationship were a popular hit with the media and the public. The involvement of the public raises the issue of the influence of an audience. What role does the audience play in the creation of the celebrity and maintaining the celebrity's fame?



Gamson talks about the audience as part of the celebrity machine. The media picture could not be complete without the audience being interested and involved. In the case of Angelina and Jen, the audience was key in the scandal. The public decisively picked sides, which included tshirts, online groups, etc. It seemed that the public either loved or hated Angie. The audience was not passive in the scandal. People individually interpreted their own opinion about the situation. Therefore, the situation was shaped by the audience. Whether you hate or love Angelina, the attention she receives from you tuning in keeps her popular. After all, we've all heard that "all publicity is good publicity." I think Angelina is a perfect example of this. People across the world love her or hate her; and she keeps turning up on magazine covers.

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